Product Launches and GTM
VinSolutions CRM Generative AI Launch
Led go-to-market (GTM) strategy for the introduction of VinSolutions CRM first generative AI capability, positioning it as a productivity and personalization breakthrough for dealers. Through my key contributions, I helped establish VinSolutions as an innovation leader in the automotive retail space, enabling sales teams to confidently position the product and accelerate early adoption.
My Role
Positioning & Messaging • GTM Strategy • Sales Enablement • Creative Direction
Product Page • Sizzle Video • One-Pager • Sales Enablement
FordDirect x VinSolutions CRM Partnership Launch
Led go-to-market strategy and creative direction for the launch of FordDirect integrations within VinSolutions CRM, helping communicate the value of a more connected experience for Ford dealers.
My Role
Partnership Marketing • GTM Strategy • Campaign Execution • Sales Enablement
Landing Page • Blog Post • Sizzle Video • Partner One-Pager • Email Campaign
Selected Product Marketing Work
Verified Voices Self-Guided Demo
Created messaging and content for a self-guided product experience, helping prospective customers explore Verified Voices at their own pace.
2025 Product Innovation Recap Video
Produced a year-end product innovation recap video, highlighting Numerator's latest product innovations and AI-powered capabilities.
Customer Marketing & Advocacy
Led customer storytelling initiatives spanning case studies, video testimonials, social campaigns, and sales enablement to bring authentic customer experiences into marketing and sales efforts.
Thought Leadership & Events
Supported employee, customer and thought leadership initiatives that turned research and industry expertise into engaging experiences, content and conversations.
Verified Voices Customer Panel
Coordinated a panel for Numerator's annual customer event, bringing together industry leaders for a discussion about research quality and consumer insights in the age of AI.
Research Thought Leadership Program
Adapted and promoted Numerator's research on the gap between self-reported and verified behavioral data for industry events including Numeration, Quirk's, and IIEX.
