PRODUCT MARKETING

Bringing products to market with clarity and purpose.

Product Launches and GTM

VinSolutions CRM Generative AI Launch

Led go-to-market (GTM) strategy for the introduction of VinSolutions CRM first generative AI capability, positioning it as a productivity and personalization breakthrough for dealers. Through my contributions, I helped position the product as an innovative solution for automotive retailers and equipped sales teams with messaging and materials to confidently communicate its value.

My Role

Positioning & Messaging • GTM Strategy • Sales Enablement • Creative Direction

Product Page • Sizzle Video • One-Pager • Sales Enablement

FordDirect x VinSolutions CRM Partnership Launch

Led go-to-market strategy and creative direction for the launch of FordDirect integrations within VinSolutions CRM, helping communicate the value of a more connected experience for Ford dealers.

My Role

Partnership Marketing • GTM Strategy • Campaign Execution • Sales Enablement

Landing Page • Blog Post • Sizzle Video • Partner One-Pager • Email Campaign

Selected Product Marketing Work

Verified Voices Self-Guided Demo

(Numerator)

Created messaging and content for a self-guided product experience, helping prospective customers explore Verified Voices at their own pace.

2025 Product Innovation Recap Video

(Numerator)

Produced a year-end product innovation recap video, highlighting Numerator's latest product innovations and AI-powered capabilities.

Customer Marketing & Advocacy

(Cox Automotive)

Led customer storytelling initiatives spanning case studies, video testimonials, social campaigns, and sales enablement to bring authentic customer experiences into marketing and sales efforts.

Thought Leadership & Events

Supported employee, customer and thought leadership initiatives that turned research and industry expertise into engaging experiences, content and conversations.

Verified Voices Customer Panel

Coordinated a panel for Numerator's annual customer event, bringing together industry leaders for a discussion about research quality and consumer insights in the age of AI.

Research Thought Leadership Program

Adapted and promoted Numerator's research on the gap between self-reported and verified behavioral data for industry events including Numeration, Quirk's, and IIEX North America.

Page updated

Google Sites

Report abuse