I develop messaging-driven content that helps people understand complex products, services, and ideas. From website experiences and product communications to customer stories and video scripts, I help create content through a combination of strategic messaging, content strategy, and creative direction.
Website Copy & Messaging
Apparel, Footwear & Accessories
(Numerator)
Led the development of a new industry landing page from concept through launch, creating the messaging framework, website copy, page structure, and visual direction to showcase Numerator's retail and shopper insights capabilities for apparel brands and retailers.
Consulting Services
(Numerator)
Created a new consulting services landing page that combined strategic messaging, website copy, page organization, and visual direction to clearly communicate Numerator's consulting expertise and value proposition.
VinSolutions CRM
(Cox Automotive)
Refreshed the VinSolutions website experience by updating messaging, restructuring content, and guiding the visual direction to strengthen product positioning and improve the overall customer experience.
Product Content & Communications
Release Notes
Translated technical product updates into customer-friendly communications that helped customers understand new features while supporting product awareness and adoption across multiple channels.
Verified Voices Self-Guided Demo
Developed educational messaging and product content for a self-guided demo experience that introduced prospective customers to Verified Voices through a guided, self-paced product journey.
Product Innovation Recap Video
Brought Numerator's latest product innovations to life through a year-end recap video by shaping the messaging, content, and creative direction working cross-functionally from concept through delivery.
Case Studies & Testimonials
Wickstrom Auto Group
Captured the Wickstrom Auto Group's experience through customer interviews and transformed those insights into a multi-channel success story spanning a written case study, testimonial video, sales enablement, and social media content.
Paul Miller BMW
Transformed customer interview insights into a cross-channel success story, developing long-form case study content, a customer testimonial one-pager, social media assets, and video content that highlighted measurable business outcomes.
Video Scripts & Creative Development
Developed creative concepts, wrote scripts, created storyboards, sourced visuals, coordinated agency partners, and guided production from concept through final delivery.
Driven by Innovation Event Video
Dealertrack F&I Help Center Video
Superior Signals Traffic Manager
TVH Ram Mounts
